Boise

Blinds

Boise Blinds brings elevated privacy to homes across the Treasure Valley, Idaho, helping shape the atmosphere of indoor and outdoor spaces.

Flyer mockup

After Effects setup for animated logo

Mockup IG reel overlay

The Brand

Boise Blinds offers custom window and patio treatments that blend craftsmanship, comfort, and local pride, with my work helping to bring that story to life across platforms. For this collaboration, I crafted branded motion assets that bring their company to life digitally.

  • Boise Blinds needed branded motion assets that could unify and elevate their visual identity in social applications. The pieces must feel intentional, adaptable, and emotionally aligned with Boise Blinds’ tone, which is quietly confident, locally rooted, and visually clear.

  • Adobe // Illustrator / Photoshop / After Effects

    Apps // Instagram

Animated
Logo Reveal

I created a custom animated logo for Boise Blinds by refining an AI-generated concept in Photoshop, vectorizing in Illustrator, then animating the final mark in After Effects. The result is a clean, confident motion asset that introduces rhythm and refinement to their brand experience.

Motion Design Highlights:

  • Logo Refinement: Merged elements from Boise Blinds’ original logo with an AI-generated concept provided by the client

  • Vectorization: Rebuilt the logo in vector format for scalability and animation-readiness

  • Animation: Designed a smooth, purposeful reveal in After Effects to reflect the brand’s precision and warmth

  • Application: Used across email, Instagram reels, and branded video content

Outcome:
The final animation serves as a dynamic brand signature that is subtle, memorable, and built to scale across platforms while honoring Boise Blinds’ roots.

Original logo

AI-generated logo that scrambled detail in the Boise skyline

New logo with detail restored and artwork vectorized

Instagram
Reel Overlay

I designed a custom animated overlay for Boise Blinds’ Instagram reels to reinforce brand recognition and visual consistency across social content. The goal was to create a seamless end-frame that feels intentionally branded.

Motion Design Highlights:

  • Brand Integration: Built around Boise Blinds’ animated logo and typography to maintain visual continuity.

  • Animation: Developed in After Effects with subtle motion cues that guide the viewer’s eye and create a natural transition from reel content to brand signature

  • Social Optimization: Tailored for vertical format and timed to align with reel pacing

  • Scalability: Designed for reuse across future content to maintain a consistent visual language

Outcome:
The overlay acts as an anchor at the end of each reel, reinforcing Boise Blinds’ identity without disrupting the flow. It’s recognizable, reusable, and emotionally aligned with the brand’s tone.