Invoke

Salon

Rebrand and Visual Identity // 2022

Invoke Salon is a Portland hair studio meant to be a sanctuary of modern elegance. Designed to elevate both your look and your spirit, it blends high-end aesthetics with grounded warmth. Step inside and you’re greeted by a verdant, plant-filled haven where geometric design meets organic serenity. Every detail—from the curated lights to the ambient textures—reinforces the salon’s ethos: beauty begins with authenticity. Invoke Salon isn’t just a place to get pampered—it’s a ritual, a vibe, and a place to be undeniably YOU.

  • The client bought an existing salon and wanted to rebrand it to her vision. An unabashed mystic, her chosen aesthetic involved elemental symbolism, geometry, and muted earth tones (particularly deep green). She also wanted to emphasize self-love, balance, and transformation with the use of the tagline, “Invoke Self-Love.” Her salon is meant to target free-spirits, unique personalities, and be inclusive to all people of all identities.

  • For Invoke Salon, I developed a brand identity that really speaks to the owner’s vibe. I created an earth-toned palette anchored in deep greens and gold, built a typographic system that balances modern elegance with organic flow, and designed collateral spanning signage, print, and digital applications. The project showcases my skills in brand strategy, visual cohesion, and ability to build on the client’s vision.

  • Adobe // Illustrator / Photoshop / InDesign

    Squarespace // HTML / CSS

    // Printer coordination

I built Invoke Salon’s website to feel as fresh and polished as the salon itself—whether you’re browsing on a big desktop screen or scrolling on your phone between appointments. The design flexes seamlessly from desktop to mobile, keeping the bold visuals and clean navigation intact at every size.

Curious how it looks? InvokeSalon.com

The mobile site brings plenty of charm for on-the-go browsing. To see the full spread—think of it as the salon in its “evening look—hop onto your desktop browser.

Note: Since the original launch, the stylist sections have had a little makeover by another party. While the overall look of the site is still mine, a few layers have been reshaped since day one.

In 2025, Invoke Salon joined forces with the Portland Pickles baseball team as a sponsor. I designed a custom vinyl wrap for one of the ballpark’s picnic tables, turning a slice of the salon’s bold interior style into a standout moment in the stadium.

I worked closely with the printer to make sure every detail—format, colors, size, and bleeds—was dialed in just right. The design draws directly from the salon’s interior decor, which you can explore in their salon tour on Instagram.

> > > >