Little

Behemoth

An expressive, charming brand where every detail is shaped to spark imagination and speak with purpose.

Storefront sign mockup

Logo process

Branded notebook mockup

The Brand

Little Behemoth is my freelance studio, dedicated to personality-driven design backed by strategic intent. From concept to execution, every detail balances expressive creativity, thoughtful structure, and a co-creative process with the client. As both designer and creative lead, I bring personally guided design to visual storytelling. Stories that build connection and are rooted in professional craft.

  • Create a visual identity that captures Little Behemoth’s distinct personality, which is confident, playful, and professionally grounded. The brand needs to feel imaginative yet intentional, appealing to clients who value expressive design and a hands-on creative partnership.

    • Conceptualized and built a bold identity system that reflects the brand’s personality-driven ethos

    • Created a custom brandmark with lively letterforms and a mascot to express playful confidence

    • Chose a saturated color palette to evoke energy and spark imagination

    • Paired dramatic display type with clean sans-serifs for personality and polish

    • Built the system to support storytelling across platforms and real-world use.

  • The identity helped Little Behemoth attract new clients aligned with its playful mindset, and the site continues to serve as a dynamic portfolio and engagement tool.

  • Adobe // Illustrator / Photoshop / After Effects

    Squarespace // HTML / CSS

Animated
Logo Reveal

This animation uses a playful character graphic to introduce the quirky charisma of Little Behemoth. The motion sequence, created in Adobe After Effects, utilizes masks, position, scale and rotation, with transitions customized in the speed and value graphs.

Instagram Campaign

A bold, multi-format campaign built to energize followers and invite playful participation. Through a mix of Standard Posts, Stories, and Boosted Ads, the series uses punchy taglines, vibrant visuals, and link CTAs to spotlight brand design services. Interactive elements like comment prompts and Story hooks encourage users’ curiosity. Every post is crafted to feel like a performance: vivid, playful, and unmistakably Little Behemoth.

Instagram campaign mockup

Portfolio Website

I built a custom Squarespace 7.1 site designed to feel editorial and immersive, like flipping through a curated design magazine. The layout emphasizes breathing room, rhythm, and hierarchy to guide the viewer’s experience.

Design Platform Highlights:

  • Layout: Custom structure with intentional typography and image ratios for a polished, editorial feel

  • Customization: Injected HTML/CSS for scroll-overs, hover effects, and layered depth

  • Navigation: Streamlined site map to prioritize project exploration while reinforcing brand personality through color and micro interactions.

  • Mobile Optimization: Refined padding and scaling to maintain emotional impact across devices

  • Image Alt Text: Every image includes custom alt text to support accessibility and boost SEO.

Outcome:
The site functions as a living extension of my brand and is designed for adaptability, allowing me to update projects and refine messaging as my creative direction evolves.

Website design showcase