The owner wanted a business card with a lot less boring and a lot more oomph, but if we’re going to overhaul that, we may as well overhaul it all. He wanted to incorporate purple (his favorite color), as well as imagery that embodies the upward trajectory of his three-step treatment plans. His mission is “helping active individuals get back to doing what they love.”

For Prolific Wellness, I created a bold, structured brand identity rooted in clarity, movement, and patient empowerment. The logo system includes symbolic mountain peaks to reflect the treatment journey and athletic resilience, paired with confident typography. The color palette balances calming greens with energetic accents and high-contrast neutrals for accessibility and emotional impact. I established alternate logo versions for flexible use across digital, print, and small-scale formats—ensuring consistency, legibility, and brand integrity.

Abobe // Illustrator / Photoshop / InDesign