Prolific

Wellness

A bold, patient-first brand identity for a clinic that helps active individuals recover with purpose and personal care.

Business card mockup

Logo & color presentation

Brand visual guidelines

The Brand

Prolific Wellness helps active individuals get back to doing what they love with customize care plans. As the designer and creative director, I rooted the brand in it’s patient-first philosophy and three-step treatment process. Every visual element, from the rising mountain peaks to the bold typography, reflects a journey of progress where Prolific Wellness shows up with a determination to help others win the day

  • It all started with a business card redesign, but since we were going to overhaul that, we decided to overhaul the entire brand. The client wanted to incorporate purple (his favorite color), as well as imagery that embodies the upward trajectory of his three-step treatment plans. His mission is “helping active individuals get back to doing what they love.”

    • Developed a bold, structured brand identity rooted in clarity, movement, and patient empowerment

    • Designed a logo system featuring symbolic mountain peaks to represent the treatment journey and athletic resilience

    • Paired the mark with confident typography to reinforce strength and professionalism

    • Selected a color palette of calming greens, energetic accents, and high-contrast neutrals for accessibility and emotional impact

    • Created alternate logo versions for flexible use across digital, print, and attire

    • Ensured consistency, legibility, and brand integrity across all applications

  • The brand system delivers clarity, confidence, and emotional impact across print and digital touchpoints. It reinforces Prolific Wellness’s mission to guide patients from injury to recovery while encouraging engagement through cohesive visual storytelling.

  • Abobe // Illustrator / Photoshop / InDesign

Cover page of a document titled 'Visual Guidelines' with a black background, large white text, and a green graphic element in the top right corner. Footer contains three sections with black background and white text: 'Prolific Wellness,' a website URL 'www.prolificwellnesspdx.com,' and the phrase 'Visual Identity Guidelines.'

Click to view guideline book

Facebook Campaign

I developed a potential ad series for Prolific Wellness that communicates precision care for active bodies, while using a high contrast palette to stand out in the crowded wellness space on Facebook.

Design Strategy Highlights:

  • Visual Identity: Used bold overlays and grayscale action shots to balance clinical precision with dynamic movement

  • Ad Variants: Designed multiple layouts with consistent branding to remain recognizable in different applications.

  • Boosted Ad: Highlighted a clear offer with a thumb-stopping CTA designed for mobile scroll behavior

  • Platform Adaptation: Tailored assets to Facebook specs for consistent performance across devices

Outcome:
The campaign can establish a strong visual presence for Prolific Wellness on Facebook by reinforcing brand values, increasing engagement, and driving conversions through targeted visual messaging.

Facebook campaign design