TheHome
Mag
Print Advertisement Design // 2025
TheHomeMag Pacific Northwest is a regional franchise of the nation’s leading home improvement magazine, dedicated to connecting top-tier homeowners with trusted local professionals. Each month, the publication delivers curated advertising directly into households across the Pacific Northwest, showcasing high-quality craftsmanship, renovation services, and design expertise. Their marketing team manages the full process—from ad creation and layout to printing and mailing—making it seamless for businesses to reach their ideal audience.
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Think of TheHomeMag Pacific Northwest as a glossy stage where local home improvement brands get their spotlight. Every page is a puzzle of typography, imagery, and color—designed to grab attention in the split second between flipping pages. My work with them focused on turning straightforward ads into mini brand stories, using hierarchy, rhythm, and visual punch to make the spreads jump out. It was design as matchmaking: connecting homeowners’ dreams with the pros who could bring them to life.
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Adobe // Illustrator / Photoshop / InDesign
// Coordination with printer
// Magazine Manager
Photo Editing & Visual Refinement
At TheHomeMag, I transformed project photos taken by the client into polished, aspirational visuals. For one of the October 2025 covers, that meant balancing light, color, and skew so the remodel felt both true-to-life and inviting. Each edit elevated the space into a story homeowners could imagine themselves in.
Ad Resizing & Content Prioritization
Our clients often increased or decreased their ad sizes based on financial and seasonal cycles. This had to be done without losing clarity or impact. For Crown Patio Covers, I condensed a detailed full-page ad into a compact half-page, keeping the key offer, brand identity, and customization options intact. By adjusting hierarchy and flow, the downsized version still guides readers clearly.
Ad Redesign & Visual Refresh
Redesigning ads means rethinking the space so the message is clear and engaging. In this example, I transformed a text-heavy half-page ad into a cleaner, modern layout with a brighter image, simplified headline, and streamlined service list. The result: a more approachable ad that highlights professionalism while making the offer instantly clear.
Layout Design & Prepress
As artwork production wrapped up every cycle, we turned our attention to layouts and printing. Working within our fast-paced, monthly cycle, I orchestrated the visual flow of multiple 20+ page catalogs. This included adapting inconsistent assets into polished product, and problem solving artwork placement to ensure ads from the same industry weren’t in close proximity. Additionally I handled preflight checks, bleed/trim alignment, and uploading press-ready files to our printer.
Note: Our monthly magazines incorporated in-house work, as well as client-provided and THM National-provided ads. Covers were always designed in-house.
